Sponsorship Strategy
Successful partnerships that drive value and enhance the fan experience are the goal of every property and brand seeking a shared platform for success. However, developing a clear strategy, identifying the right opportunities, and securing the right partner can be difficult without the dedicated focus and attention needed to succeed.
The path to partnership is never easy. Having the right team in place, with a tailored sponsorship strategy, can simplify the process and deliver exceptional results.
Who We Are
At Winfield Agency, we believe in the power of partnership. Which is why we work tirelessly to develop and deliver innovative sponsorship solutions to enable our clients to create meaningful partnerships of high quality and value.
Our leadership has more than 25 years of experience and success creating tailored sponsorship solutions and maximizing revenue for sports teams, corporate brands, and sports and entertainment venues and events.
dedication
Focused on specific outcomes
customization
No two projects are alike
complimentary
True extension of the organization
transparency
Clear communication and visibility
What We Do
Winfield Agency is uniquely positioned to provide custom solutions for rights holders and brands to achieve their sponsorship goals. Our expertise in sponsorship strategy, sales, and consulting, enables us to build the right solution for specific objectives and desired outcomes.
Central to our mission is to be a true extension of our partner organizations, complimenting their efforts in the market place, while providing real time feedback and results to maximize alignment and drive revenue growth.
venue naming rights
jersey sponsorships
event entitlements
premium partnerships
Sponsorship Solutions
We offer a range of services that can be tailored to suit specific objectives and desired outcomes
property
representation
Taking your unique assets to market to secure long-lasting, high-value partnerships
strategic
planning
Identifying opportunities and creating a road map for success in the marketplace
brand
consulting
Developing a strategy and finding the right properties to align with for success
training &
development
Providing the necessary tools and strategy for your organization to succeed
Leadership
With over 25 years of experience in sports and entertainment media and sponsorship sales and management, Craig Walsh is a proven industry leader known for driving innovative sponsorship strategies and building high-impact partnerships for top-tier brands and rights holders. Leadership roles on both the team and agency sides of corporate sponsorship have provided unique perspectives and valuable insights on naming rights, sponsorship integration, and brand engagement, having successfully negotiated multimillion-dollar sponsorships across several major leagues, live events and entertainment properties. Winfield Agency is the culmination of decades of experience, extensive collaboration, and a steadfast vision to be a leading and trusted provider of sports and entertainment sponsorship services and solutions.
Contact
Let’s simplify sponsorship together.